Shop Valet x Clear Copper: Brand & Marketing Transformation
Shop Valet approached Clear Copper with the goal of launching their brand and making a strong impression in the Australian online retail market. They needed a comprehensive strategy to build brand awareness, increase website sign-ups, and attract affiliate retailers.
What We Delivered
To bring Shop Valet's vision to life, we developed a multi-faceted approach focusing on foundational branding, strategic marketing, and engaging social media.
Strategic Brand Direction
We began by crafting a comprehensive twelve-month marketing plan and action plan designed to build sustainable growth. The strategy provided a clear roadmap to:
Improve brand awareness and favourability.
Increase website sign-ups.
Grow the number of affiliate and advertising retailers.
Increase revenue.
Compelling Marketing Collateral
We developed sales tools to communicate Shop Valet's value proposition effectively. This involved creating a professional Retailer Pitch Deck and Media Kit, covering everything from data collection and copywriting to final design and production.
Engaging Social Media Presence
With a solid strategy in place, we launched their social media presence. We enhanced their profiles, integrated Meta platforms, and created a suite of professional templates. To kickstart engagement, we managed their first month of content, delivering four posts per week to connect with their target audience.