PetGrazer’s Social Media & Content Strategy

PetGrazer x Clear Copper

PetGrazer is a Perth-based brand with a mission to enrich the lives of pets and their owners by providing freshly grown, high-quality pet grass for sale in the Perth metropolitan area.

Clear Copper partnered with PetGrazer to build brand awareness within audiences surrounding PetGrazer retailers and increase audience engagement through strategic social media content.

We created content to promote PetGrazer’s pet grass product, provide helpful information to pet owners, and raise awareness for Cat Haven, a Perth charity that PetGrazer’s owner, Greig, is passionate about.

What We Delivered

Content Strategy

We developed a detailed content plan aligned with PetGrazer’s values and audience interests, including the Cat Haven Christmas campaign to drive engagement and support animal welfare.

Content Creation

We executed the content plan over a four-week period, producing and scheduling four distinct social media posts per week. Every post included clear, direct copy paired with custom imagery relevant to the message. The purpose of this consistent activity was to connect with pet owners and establish a professional and trustworthy brand identity for PetGrazer online.

Digital Marketing 

To increase visibility, we designed a primary paid advertisement for deployment on Facebook and Instagram. The ad campaign was targeted specifically at social media users located within the Perth metropolitan region. This focused approach ensured that PetGrazer's marketing message reached a relevant local audience that was most likely to be interested in their product.