Psychology Website Rebuild for Ashcliffe Psychology
Clear Copper delivered a complete psychology website rebuild for Ashcliffe Psychology, creating a clear, compliant, and future-ready digital presence. The new website meets AHPRA advertising requirements, improves SEO and performance, and makes it easy for clients to understand services and take the next step.
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The Brief
Ashcliffe Psychology’s website evolved with the practice, adding new pages as services were introduced. It was time for a fresh website that balanced clarity, compliance and usability, providing clients with clear pathways to psychology services and the technical foundations required for long-term SEO performance.
Clear Copper was engaged to deliver an end-to-end rebuild, including:
Brand identity refresh
AHPRA-compliant website copywriting
Improved site structure and navigation
Custom website design and development
SEO foundations and technical setup
Third-party integrations
Domain management and launch
What We Delivered
Brand Identity Refresh
We refreshed the brand to ensure consistency across digital and offline touchpoints, creating a calm and professional foundation aligned with the practice’s values.
Scope included:
Refined colour palette
Logo development
Font selection and typography system
Stationery assets (letterhead and email signatures)
AHPRA-Compliant Website Copywriting (SEO-Ready)
All website copy was rewritten from scratch to meet AHPRA advertising guidelines while supporting discoverability.
Our approach focused on:
Plain, respectful language appropriate for a psychology practice
Clear explanations of services and client pathways
SEO-aligned headings and structure informed by keyword research
This ensured the site balances ethical health marketing standards with strong SEO foundations.
Website Design & Build
We designed and built a new website with clarity and ease of use as the priority.
Key improvements included:
Clear, intuitive navigation
Simplified layouts and strong information hierarchy
Logical user journeys for new and returning clients
The site was built from the ground up for performance, flexibility, and scalability.
SEO Foundations & Technical Setup
Clear Copper established the technical SEO framework required for sustainable growth, including:
Keyword research to inform site structure
On-page SEO implementation
Technical SEO configuration
Google indexation and search visibility setup
These foundations position the website for long-term organic performance.
Integrations & Functionality
To support client engagement and communication, we integrated:
Online booking systems
Mailchimp newsletter integration
Online learning software
These integrations streamline client interactions and ongoing communication.
Testing & Launch Management
Before launch, we conducted comprehensive testing to ensure accuracy, performance, and cross-device compatibility.
We also:
Managed domain transfers
Implemented redirects
Confirmed Google indexation post-launch
This ensured a smooth transition with minimal disruption.
The Outcome
Ashcliffe Psychology now has:
A refreshed and consistent brand identity
Clear, compliant, SEO-friendly website copy
A modern website designed for clarity and ease of use
Strong technical SEO foundations
Seamless integrations with booking, newsletter, and learning platforms
A professionally managed, low-risk launch
The new website supports both client experience and business operations while meeting professional and regulatory requirements.
Visit Ashcliffe Psychology’s brand-new website here: www.ashcliffe.com.au
Services Used
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