Services/Strategy & Advisory
Marketing strategy and advisory in Perth
Clear direction starts with the right questions.
There is nothing so useless as doing efficiently that which should not be done at all.
Peter Drucker
Too often in marketing, people jump straight to solutions before properly understanding the problem.
- Another flyer.
- More money spent on advertising.
- Another sign.
More activity doesn't necessarily address the problem.
Before deciding what needs to be done, we work out why.
We examine your business, objectives, market, customers and existing marketing to understand what's working, what isn't and where the opportunities lie.
Then we draw on research and experience to develop clear, practical recommendations you can act on.
What we do
Marketing strategy, research and advice
Marketing strategy & planning
With competing priorities and a finite budget, deciding what not to do can be just as important as deciding what to do.
We develop marketing strategies grounded in your business objectives, customers and market. Our plans establish where to focus, what to prioritise, how to allocate your resources and how to measure success.
Marketing audits & reviews
Campaigns get repeated. Budgets roll over. Marketing activities become routine, sometimes long after anyone has questioned their value.
We take a critical look at your existing marketing, examining expenditure, performance, channels and communications to establish what's working and what isn't.
You'll know what deserves more attention, what needs to change and what you can stop doing altogether.
Market research & competitor analysis
Entering a new market, launching a service or responding to growing competition calls for more than instinct.
We examine market conditions, customer behaviour, industry developments and competing businesses to understand where you stand and where opportunities exist.
Our research provides the evidence to inform your marketing decisions, rather than relying on assumptions about your market or competitors.
Brand positioning & messaging
Your business may have changed considerably since you last reviewed how it presents itself to customers.
We look at what you offer, what your customers value and how competitors position themselves. From there, we establish what genuinely distinguishes your business and develop the language to communicate it.
The result is a clear position that can inform everything from your brand identity to your next marketing campaign.
Communications strategy & planning
Important announcements, organisational change and sensitive information deserve more than a carefully worded email.
We develop communications strategies that consider the people affected, what they need to understand and how information should be delivered.
From employee communications to complex stakeholder engagement, we establish the messages, channels and timing needed to communicate accurately and consistently.
Strategic marketing advice
Sometimes you need an experienced second opinion, not another strategy document.
We provide independent advice on marketing decisions, proposed campaigns, new opportunities and existing plans. We'll examine the options, challenge the thinking where necessary and explain what we'd recommend.
You can engage us for a single review or ongoing advice, without committing to a larger project.
Beyond the plan
From advice to action.
A marketing strategy doesn't have to end with a document.
We can develop a strategy for your team to implement, support your staff as they put it into practice or manage the next stage ourselves.
That might involve developing a new brand identity, rebuilding your website, creating a campaign or refining how your business communicates.
And if you only need the advice, that's fine too.
- StrategyWe develop a clear strategy for your team to implement.
- SupportWe support your staff as they put it into practice.
- DeliveryWe manage the next stage ourselves, from brand and website to campaigns and communications.
Case study
Selected work
Online retail · Marketing strategy
Shop Valet Marketing strategy for an online retail platform
Shop Valet needed a marketing strategy to support the launch of its online retail platform, attract prospective retailers and establish its market presence.
We developed a 12-month marketing plan with clear objectives and recommended activity, supported by retailer engagement materials, a media kit and social media content.
The project brought strategy, communications and design together to support the platform's launch.
Let's talk
Let's talk about your project.
Whether you're developing a new strategy, reviewing your existing marketing or considering a change in direction, we'd be pleased to hear from you.
Tell us what you're trying to achieve and where you need advice. We'll explain how we can help.
