Marketing distilled.
Marketing strategy, branding and communications in Perth
Clear, captivating and engaging.
Clear Copper is a Perth-based marketing agency combining strategic advice, creative design and communications expertise.
We work with businesses and organisations to understand their goals, identify challenges and develop tailored strategies and creative solutions to address them.
Strategy ✦ Branding ✦ Websites ✦ Campaigns ✦ Marketing distilled.
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Strategy ✦ Branding ✦ Websites ✦ Campaigns ✦ Marketing distilled. ✦
The founders
Different expertise. Better together.
Mikaela brings expertise in brand development, graphic design and digital. Jamie brings experience in marketing strategy, business and communications.
But it’s how we work together that makes the difference.
After more than five years working side by side, we’ve developed a way of working where our skills don’t simply complement each other. They improve each other.
01 — A design can change the words.
02 — A line of copy can change the design.
03 — Strategy gives both direction.
We question, challenge and distil each other’s work until we’ve found the clearest way forward.
Selected projects
Our work
Every project starts with a different challenge.
Some businesses are looking for new marketing direction, others a new brand identity, a better website or help with their social media. Here’s just a few examples of how we’ve put our expertise to work.
01 · Online retail
Shop Valet
To support the launch of its online retail platform, Shop Valet needed a clear marketing direction and materials to engage prospective retailers.
We developed a 12-month marketing strategy, retailer pitch deck, media kit and social media content to support its launch and ongoing business development.
02 · Allied health
Ashcliffe Psychology
Allied health website design and SEO.
Ashcliffe Psychology needed a website that reflected its established practice, clearly communicated its services and accounted for the advertising requirements of the healthcare sector.
We refreshed the brand identity, restructured and rebuilt the website, rewrote its content and established the technical foundations for search engine optimisation.
03 · Health & wellness
Valley Studio
Pilates studio branding and website design.
Valley Studio needed a distinctive brand identity that reflected its approach to Pilates and worked across its studio, merchandise and digital platforms.
We developed the visual identity and website, creating a consistent foundation for the studio’s branding and communications.
What we do
Our marketing services
No cookie cutters in our toolkit.
Some challenges need strategy. Others need design, digital expertise or a clearer way to communicate.
We don’t decide on the solution before we’ve understood the problem. We draw on our experience in strategy, design and communications to determine what’s needed, then get to work.
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Clear direction starts with understanding your business, your audiences and what you want to achieve.
We develop marketing strategies, brand positioning and communications plans that help you identify opportunities, establish priorities and make informed decisions about what comes next.
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Good design communicates as much as it creates an impression. It should reflect your organisation, connect with your audience and remain consistent wherever it appears.
We develop brand identities, visual systems and graphic design for print and digital, bringing clarity and consistency to how your organisation presents itself.
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A website should make it easy for people to understand what you do, find what they need and take the next step.
We plan, design and build websites that bring together clear navigation, considered design, purposeful content and search engine optimisation. Every element has a role, from the structure of a page to the words that appear on it.
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The right message depends on who you’re speaking to and what you need to say.
We develop marketing campaigns, copywriting, digital content and stakeholder communications that bring the message, design and delivery together. Whether you’re launching something new, building awareness or explaining change, we help you communicate with clarity and purpose.
How we think
We ask what’s behind the brief.
Who’s it for? What does it need to achieve? What’s prompted the change?
A new website might be the request. But we want to understand who it’s for, what it needs to achieve and what’s prompted the change.
The same applies to a new brand, a marketing campaign or a broader communications challenge.
Sometimes the brief is clear and we’re ready to get to work. Other times, a few questions reveal something that deserves a closer look.
We’ll tell you what we think, explain our recommendations and agree on the scope before we begin.
Let’s talk
Let’s talk about your project.
Have a clear brief, or a challenge you’re still working through?
Tell us what you’re trying to achieve, what’s getting in the way or what you’d like to do differently.
We’ll bring our experience, ask the questions that matter and give you a clear perspective on how we can help.
Clear Copper. Marketing distilled.
